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An all-outdoor event on the grounds of Schell's Brewery. Release of the seasonal bock beer, with food and other drink. "The Bock Fest Boys" play all day. Come party with 5,000 other "festive" souls and head downtown afterward! Always held, no matter the weather, from 11:00am to 4:30pm. While the event is open to anyone, it is dominantly a younger person's event, with most of the crowd 25-45 years old.