Explore Minnesota Tourism Fall 2012 Ad campaign
Explore Minnesota Tourism’s fall marketing campaign runs August thru October with, radio, magazine, e-mail and online advertising, targeting likely travelers in the Twin Cities, Greater Minnesota and Upper Midwest markets.
Fall Explorer Newspaper distributed in Star Tribune Sunday, August 19.
Full page ad in Midwest Living Sept/Oct issue
Radio
Radio advertising on stations throughout MN as part of Minnesota Broadcasters Association partnership airs utilizing three 30 second spots to promote fall colors as well as outdoor and arts and cultural activities, September 3 - October 14.
Radio sponsorship messages on Minnesota Public Radio on 89.3 The Current.
Digital Advertising
Email advertising featuring fall messages are being sent through Star Tribune, Pioneer Press, Des Moines Register, Chicago Sun Times and Fargo Forum.
EMT e-newsletter to subscribers and 250,000 geo-targeted consumers in August and September featuring timely fall topics
Paid search engine advertising is running on google.com, yahoo.com and bing/msn.com with key tourism related words as well as fall seasonal terms.
Advertising on lead generation websites TravelInformation.com and TravelGuidesFree.com for ordering a Fall Explorer.
Banner ads promoting fall tourism are running on local media websites: MPR.org, kare11.com and Rick Kupcella’s Bring Me The News
Multi-site network buys with Adtegrity and Evolve Media combine regional demographic and behavioral targeting with interactive ad content.
Mobile network ads specifically placed to promote fall travel through the Explore Minnesota Active Living App
Facebook advertising to drive publication distribution & increase fans on our Facebook page.
