Explore Minnesota Tourism Fall 2013 Advertising Campaign
Explore Minnesota Tourism's fall marketing campaign runs August thru October with, radio, TV, e-mail and online advertising and social media marketing, targeting likely travelers in the Twin Cities, Greater Minnesota and Upper Midwest markets.
Fall Explorer Newspaper distributed in Star Tribune Sunday, August 19.
Television advertising in Minneapolis/St. Paul, Des Moines, Madison, Milwaukee and Sioux Falls, 3 weeks September 23 - October 13 with a new :30 "More Fall Colors" ad.
Radio advertising on stations throughout MN as part of Minnesota Broadcasters Association partnership airs utilizing three 30 second spots to promote fall colors as well as outdoor and arts and cultural activities, September 2 - October 13.
Radio sponsorship messages on Minnesota Public Radio on 89.3 The Current.
Pandora Internet radio is being used for the first time to increase awareness and garner leads from opt-in offers. Includes Homepage Takeover, Banners, Full Page Mobile Banner, :30 audio spot on desktop and mobile.
Email advertising featuring fall messages are being sent through Star Tribune, Pioneer Press, Des Moines Register, Chicago Sun Times and Fargo Forum.
EMT e-newsletter sent to subscribers and 300,000 geo-targeted consumers in August and October, and EMT subscribers only in September featuring timely fall topics.
Paid search engine advertising is running on google.com, yahoo.com and bing/msn.com with key tourism related words as well as fall seasonal terms.
Advertising on lead generation websites TravelInformation.com and TravelGuidesFree.com for ordering a Fall Explorer.
Banner ads on InstinctMagazine.com the moth of August.
Banner ads promoting fall tourism are running on local media websites: MPR.org, kare11.com StarTribune.com, Twincities.com and Rick Kupcella's Bring Me The News.
Multi-site network buys with Real Media Group, Undertone and Weather Bug combine regional demographic and behavioral targeting with interactive ad content.
Mobile network ads specifically placed to promote fall travel through the Explore Minnesota Active Living App
Instagram added and Pinterest expanded for Fall
In addition to engaging with a growing number of fans on Facebook and followers on Twitter, Explore Minnesota Tourism launched an Instagram account in conjunction with the "More Fall Colors" fall advertising campaign. The account is updated daily with our own photography as well as work by three talented Instagrammers ("Minn-stagrammers,") who take and post photos of fall color they find throughout the state. Each of the 3 Minn-stagrammers will be featured for two weeks and will concentrate on capturing reds, yellows and oranges in unique ways.