The Northwest and Central regions are in full swing of signing up tourism organizations and businesses to be a part of the 2013 regional marketing campaign. The majority of the program focuses on behavioral and geographic targeted marketing, including online advertising, mobile, and email newsletters. The program is open to tourism organizations or businesses within the Northwest and Central Regions. Minnesota Heartland provides $10,000 to help underwrite the cost and Explore Minnesota coordinates the program. For more details on the program and participation costs, download  either the Northwest Region Marketing or the Central Region Marketing document. For questions, contact Carol Altepeter, 888-629-6466 or carol.altepeter@state.mn.us.