Minnesota Twins Television Co-op Advertising Opportunity Available
Release Date: Nov 27, 2012
Explore Minnesota has leveraged its media buy ($150,000) with Fox Sports North to negotiate a cooperative TV advertising opportunity for Minnesota travel industry partners. The program includes 28 airings of a 15-second television spot that will be paired with an EMT ad to create a bookend.
The partner TV spot will be produced in a similar style as the EMT ad, using the same music, typography and "More to Explore" theme. The similarity of the ad style in a bookend buy gives us double frequency and higher awareness of the campaign. The partner ad is required to drive to the partner listing on ExploreMinnesota.com. Explore Minnesota will assume costs for editing, but partner must supply HD video footage, photography, and logo.
The ads will run on Minnesota Twins programming beginning in April, 2013.
This opportunity is open to a maximum of four partners on a first come, first served basis.
Cost: $25,000. Length of flight is dependent on number of partners.
Contact: Tami Wiser Henderson at FOX Sports North at email@example.com.