Scenic Byways Marketing Evaluation 2004
Release Date: Jul 21, 2012
A direct mail marketing campaign was conducted in April of 2004 to generate inquiries for information about Minnesota’s Scenic Byways. The direct mail effort resulted in over 41,000 inquiries, each of which was fulfilled with a mailing from Explore Minnesota Tourism (EMT) that included the “Explore Minnesota’s Scenic Byways” map/brochure. To evaluate the direct mail campaign, an online survey of a sample of these inquirers was conducted during November of 2004.
