Surveys
Reports of results from various studies/surveys of Minnesota tourism businesses, consumers, etc.
Tourism Industry Survey Feedback on EMT, 2012
Jan 23, 2013
Summary results from a survey of the Minnesota tourism industry, providing feedback on Explore Minnesota Tourism services, programs and staff. The survey was conducted in late 2012.
Read More...Minnesota Travel Industry Surveys of Current and Anticipated Business Levels
Aug 31, 2012
Explore Minnesota Tourism periodically surveys the Minnesota travel industry to get a pulse on current business conditions and trends. Most often, these surveys are conducted either just before or near the end of the summer travel season. The following reports provide summary analyses, as well as graphic presentations of results.
Read More...Minnesota Traveler Segmentation, April 2012
Jul 30, 2012
Explore Minnesota Tourism undertook a study during 2011 and 2012 to segment Minnesota travelers and potential travelers, to provide insights for marketing messages and strategies.
Read More...Minnesota Branding Initiative
Jul 30, 2012
During 2011 and 2012, Explore Minnesota Tourism has led a task force of various state agencies and private-sector entities in efforts to develop a brand for Minnesota.
Read More...Tourism Industry Survey Feedback on EMT, 2009
Jul 29, 2012
Summary results from a survey of the Minnesota tourism industry, providing feedback on Explore Minnesota Tourism services, programs and staff. The survey was conducted in late 2009.
Read More...Explore Minnesota Tourism Publications Research
Jul 28, 2012
Research conducted by SMARI in 2008. Explore Minnesota Tourism (EMT)evaluated their publications, including insight into the travel planning process, the role of print publications, their impact on travel, and evaluations of specific Minnesota publications. Usage of the Internet to gather travel information has become the norm, but people still use printed publications. A key question addressed in this study is how printed publications integrate with on-line resources to meet consumers informational needs.
Read More...Explore Minnesota Tourism Website Research
Jul 27, 2012
SMARI conducted this research in 2008. The study considered consumers' use of destination websites relative to the types of information they want and use; and organizational or functionality issues which present barriers to user-friendliness and/or the overall value of the site. The study included specific conclusions and recommendations regarding potential refinements for the Minnesota site.
Read More...Tourism Industry Survey Feedback on EMT, 2007
Jul 26, 2012
Summary results from a survey of the Minnesota tourism industry, providing feedback on Explore Minnesota Tourism services, programs and staff. The survey was conducted in 2007.
Read More...Regional Positioning Analysis - Minnesota Tourism Regions
Jul 24, 2012
Consumer-based research conducted by SMARI in 2007 and 2008. Explore Minnesota Tourism was interested in evaluating the image of Minnesota and the existing regions; identifying how travel regions are perceived and utilized by consumers; and identifying points of differentiation among the regions. The study was utilized in a decision to reconfigure Minnesota's four tourism regions into five regions.
Read More...Website Evaluation Research, November 2006
Jul 22, 2012
Results of a consumer-based evaluation of exploreminnesota.com and four other state travel websites. The study explored the type of information consumers desire, the degree to which travel website offerings match those desires, the usability of sites, and organization or functionality issues which present barriers to user-friendliness and/or overall value of sites.
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