Logos & Images
Logos, photography, audio visual and ad helper features are available to help you with your advertising campaign.
Logos
Note to webmasters: You are welcome and encouraged to link to the Explore Minnesota Tourism travel information website, using the logo below.
Why link?
- A listing on exploreminnesota.com increases your chances of more than 3 million potential travelers learning about your business. We use this database to populate searches on exploreminnesota.com, to provide information to travelers through our Journey Customized Travel Planning Service and in some of our publications.
- A reciprocal link will increase exploreminnesota.com AND your organization's ranking in search engines - potentially increasing your exposure even more!
- It's a free and easy tool to market your business to new audiences.
Requirements
- You must include the Explore Minnesota logo graphic with the trademark (®) symbol intact, or the text ExploreMinnesota.com ® with the trademark symbol intact.
- You must describe the link as the Explore Minnesota Tourism travel information website, or words to that effect.
- Contact James Riemermann, 651/757-1864, James.Riemermann@state.mn.us, with any questions.
- Special permission is required for any other use of Explore Minnesota logos. For permission, and for a password to open the print-quality electronic files in the archive file linked below, contact Bob.Erler@state.mn.us.
Explore Minnesota Logo
- Download a post script version of this logo.
- Download an EPS version of this logo that can be resized in Photoshop or similar program.
- Download a plain .GIF version of the logo.
- Download password-protected archive of various print-quality versions of logo.
Meet in Minnesota Logo
- Download an .EPS version of this logo that can be resized in Photoshop or similar program.
- Download a plain .GIF version of the logo.
Minnesota Sports Logo
PedalMN Logo
Photography & Audio Visual Resources
Explore Minnesota Tourism has a large library of photography and audio visual files featuring destinations across the state. We invite the Minnesota tourism industry and those promoting tourism opportunities across the state to use these resources for editorial purposes.
If you are interested in purchasing Explore Minnesota Tourism photos for use in advertising, please contact Paul Stafford (paul.stafford@state.mn.us; 651-757-1870).
Explore Minnesota Tourism Stock Photography Pricing Policy
Explore Minnesota Tourism (EMT) is the sole agent responsible for negotiation of uses, rights and use fees. EMT reserves the right to make final determination of appropriate use fee charges, and reserves the right to refuse any request. Photography will be licensed for one year. Please allow 10 business days for fulfillment of requests.
Tourism Industry Partners: We encourage our tourism industry partners to call for special arrangements on your non-advertising photography needs. Please contact Paul Stafford at 651-757-1870.
Editorial usage
Editorial Usage for tourism-related articles: (No-Charge)
Newspaper or magazine travel feature stories or news stories relating the Minnesota tourism.
Editorial Usage for nontourism-related articles: (Search Fee applies)
Newspaper or magazine feature stories or news stories that do not relate to Minnesota tourism.
Non-editorial usage
Search fee: ($50 minimum)
A minimum search fee of $50 will apply to all non-editorial requests for EMT stock photography. Requests for more than 10 photos will be subject to incrementally higher fees (e.g. requests for 20 photos would be charged $100, etc.).
Tourism Promotion Display: (Search Fee applies)
Organizations may use photos in pre-approved public displays to promote travel and tourism in Minnesota. Displays must be open to the general public. The organization may not make a profit directly from use of photography.
Industrial Usage: ($200.00 per photograph)*
Internal corporate communications for training or educational use that is not travel promotional.
Commercial Usage: ($200.00 per photograph)*
Calendars, post cards, posters, trade show displays, books and other products that will be re-sold. EMT may consider trades for equal value of advertising in appropriate publications.
Advertising Usage: ($450.00 per photograph)*
Product, corporate, political campaigns and commercial non-travel related marketing.
Internet/Web: ($100.00 per photograph)
Corporate, product or promotional web sites that are not travel related. This category includes only photos at a resolution below 300 dpi.
Educational Usage: ($50.00 per photograph)
Schools, educators or non-profit educational print and electronic presentations. This use is limited to five photos per request.
*These fees include both print and electronic presentation.
Explore Minnesota Tourism Stock Photography Pricing Policy
Explore Minnesota Tourism (EMT) is the sole agent responsible for negotiation of uses, rights and use fees. EMT reserves the right to make final determination of appropriate use fee charges, and reserves the right to refuse any request. Photography will be licensed for one year. Please allow 10 business days for fulfillment of requests.
Search fee: ($50 minimum)
A minimum search fee of $50 will apply to all non-editorial requests for EMT stock photography. Requests for more than 10 photos will be subject to incrementally higher fees (e.g. requests for 20 photos would be charged $100, etc.).
Industrial Usage: ($150.00 per shot, or $10.00 per second)
Internal corporate communications for training or educational use that is not travel promotional. Non-broadcast
Commercial Usage: ($250.00 per shot, or $12.00 per second)
Presentations, and other products that will be re- sold. Non-broadcast.
Advertising Usage: ($500.00 per shot, or $25.00 per second)
Product, corporate and commercial non-travel related marketing. Broadcast
Educational Broadcast Television: ($150.00, or $10.00 per second)
Documentary programming
Motion Pictures/Commercial Television program ($1000.00 per shot, or $50.00 per second)
Internet/Web: ($50.00 per shot, $2.50 per second)
Corporate, product or promotional web sites that are not travel related.
Editorial Usage: (No-Charge)
Broadcast travel feature stories or news stories relating the Minnesota tourism.
Non-Profit Tourism Usage: (No-Charge)
Minnesota state agencies, not-for-profit tourism and travel industry groups and organizations.
Contact: Paul Stafford, 651.757.1870, paul.stafford@state.mn.us
Ad Helper
The Ad Helper is available as a feature of our advertising campaign, developed to allow you incorporate our More to Explore and Explore Minnesota creative into your own advertising. The Explore Minnesota Tourism ad helper tool is now live. It provides access to our logo, campaign assets, video assets and a style guide. The tool can be found at: www.exploreminnesota.com/emtadhelper where you will sign into the EMT Ad Helper.
- Download the Explore Minnesota ad helper style guide
- Download the EMT regular font (More To Explore "e" font)
