International Leads : Explore Minnesota Tourism

International Leads

Leads from travel trade shows, sales missions, familiarization tours and other marketing activities are available here. In the past, these leads were mailed to Minnesota tourism organizations for distribution to their tourism industry partners. These leads include international tourism, international media and receptive tour operator leads.

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Other international tourism leads:

JATA 2012 Leads
Paul Sherburne of EMT participated in the annual Japan Association of Travel Agents (JATA) show in Tokyo. He was in the Mississippi River Country (MRC) booth in the Brand USA pavilion. MRC, a multi-state marketing consortium, is represented in the Japan market by Connect Worldwide-Japan which coordinated the booth and appointments. Japan continues to be the second largest overseas source market for international visitors to MN and following nearly a decade of declining numbers visitorship to the US grew last year by 9%.
UK Sales Mission 2012 Leads
Paul Sherburne of EMT and Beth Satrang of Meet Minneapolis and Doug Killian of Mall of America conducted sales calls in October in and around London coordinated by Cellet Travel Services. The UK remains the largest overseas source market for international visitors to MN. Much of the tour operator travel product that includes MN is generated through Explore Minnesota's membership in Great Lakes USA a multi-state marketing consortium represented in the UK by Cellet.
China-Taiwan Sales Mission 2012 Leads
Paul Sherburne of EMT and Lauren Himle of Mall of America participated in the China International Tourism Mart (CITM) show in Shanghai and sales calls and mini-trade shows in Shanghai as well as Taipei, Taiwan. The mission was coordinated by East-West Marketing Corp. China, which ranks #9, is the fastest growing overseas source market for international visitors to the US. Its growth has been phenomenal - averaging 20% per year since leisure travel was sanctioned by the Chinese government in 2007. Chinese tourists are now the highest ranking tourists in the US in per capita spending with an average of $7000 with a total of $7.7 billion in 2011. Taiwan was admitted into the US Visa Waiver Program on November 1, two weeks before our visit. According to the American Institute in Taiwan about 300,000 Taiwanese visit the US each year spending more than $1 billion. This number is expected to increase dramatically with the advent of the VWP.
TMAC 2012 Fredericton - Travel Media Association Canada
ITB Berlin 2012 Leads
RSA Connect West Long Beach 2011 Leads
LA Receptive Operator Calls 2011 Leads
JATA World Travel Fair Japan 2011 Leads
GLNA UK Sales Mission 2011 Leads
ITB Berlin 2011 Leads
Travel Media Association of Canada (TMAC) 2011 Leads
RMI Roundup 2011 Leads

U.S. Travel Association’s International Pow Wow Leads: Leads are available from the 2009 International Pow Wow which was held in Miami, May 16-20. Cheryl Offerman and Chris Van Meter represented EMT. US Travel’s International Pow Wow is the travel industry’s premier international marketplace and is the largest generator of Visit USA travel. In three days more than 1,000 US travel organizations from every region of the USA, representing all industry categories, and nearly 1,500 international and domestic buyers from more than 70 countries conducted intensive pre-scheduled business appointments. EMT and its Minnesota industry partners held over 100 meetings with tour operators, receptive operators, media and others from the state’s primary international markets of Canada, United Kingdom, Germany, Japan and the Nordic Countries, as well as other developing markets.