Welcome to the Explore Minnesota Tourism Website

Explore Minnesota Website Accessibility Navigation:

You are on the Beer & SPAM Museums Offer a Taste of History page of the Explore Minnesota Tourism website - use this link to return to the site home page

Sign Up For Explore Minnesota Tourism E-News

Schells Masthead

Main Content

Use the following links to share and save this page. You can Skip over this sharing and saving feature if you do not wish to use it.
Share/Save this page using AddToAny

Beer & SPAM Museums Offer a Taste of History

What do the Schell's Museum of Brewing in New Ulm and the SPAM Museum in Austin have in common? Both Southern Minnesota destinations celebrate the flavorful history of iconic products.

Visitors can taste history in New Ulm at the August Schell Brewery, which has been in business since 1860. Sample German-style brews, tour historic buildings, and explore the Schell’s Museum of Brewing. Hear about Schell’s prohibition plight, nearly being shut down in 1924 for producing a “cereal beverage” that slightly exceeded the legal limit of 1/2 percent alcohol content. Now brewing at full strength, Schell’s offers European brews such as the Pils, a full hop style that started in Pilsen, Bohemia around 1840. Other year-round beers include lagers and stout. Winter seasonal offerings include a dark, creamy alt and the annual “Snowstorm” release brewed with a unique formula each year.

The SPAM Museum in Austin celebrates the unique, canned meat product that rose to prominence as a staple for troops and allies in World War II and has become a pop icon throughout the world. The museum tells the interesting story of this brand over 75 years. Take a tour with one of the friendly SPAMBASSADORS, check out SPAM recipes, and browse the gift shop to take home a bit of history.

Explore more Minnesota history museums, sites and tours.

Schells Thumbnail